Recorra Iconscope
Revitialising a brand for an industry leader.
Year:
2024
Category:
Visual Identity
Client:
Recorra
Overview
Recorra's new website marked a fresh start for their brand identity, introducing new colours, layouts, and a complete overhaul of their iconography. A core element of the brand since the name change, the icons evolved from bold and colourful to clean and playful, perfectly complementing the refreshed look and feel.
Approach
Recorra had an existing set of icons prior to the rebrand, which served as the foundation for the refreshed icon set. After researching key elements of the business and industry, I began by sketching initial concepts. Once the sketches were refined, we digitized the icons, ensuring consistency across the entire set.
Two primary icon groups were created: one colour-coded for each material stream, and a second set of base icons to be used across the website, marketing collateral, and presentations.
