Think before you send

Tackling the climate crisis one email at a time

Year:

2021

Category:

Social Impact

Client:

Google

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gmail login
Overview

People are becoming more and more cautious of their impact on the environment and want to help in any way they can. But the majority of people areunaware that sending an email adds enormous amounts of Co2 to the global climate crisis.

Approach

Google's Gmail will become a platform to raise awareness of Co2 issues with emails. Giving people the chance to send less and providing alternatives to the way they use emails. Other forms will help push figures into the public and show the user that they should take more consideration in their email decisions.

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gmail sign up
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Go the whole hog
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green boat
Go the whole hog
Social Icon
Social Icon
Social Icon
Social Icon
green boat
Go the whole hog
Social Icon
Social Icon
Social Icon
Social Icon
green boat