Voter
Bringing the electoral system into the modern age.
Year:
2018
Category:
UX & UI
Client:
Electrocal System
Overview
How can you increase turnout from 15% to 50%+? Old and outdated, the electoral system needs to be modernised, given a fresh look and appeal to the younger generations.
Approach
A newly digitized tinder style app will give the voter a personal connection throughout the election campaign. Candidates are given the chance to shout about their policies, whilst at the same time show off their personal interests and personality traits. Other channels will push the general public to download the app and start voting.
